Couture against crises

A couture plateform for a zero waste world.

We create a place to buy, sew and sell zero waste fashion. Each model is merging French know-how with sustainable couture innovation. All our clothes are eco-designed with custom zero waste patterns. All our materials are re-values deadstock fabrics from the Parisian maisons de couture.

We started with a crisis.

On March 18, 2020, one day after the beginning of the french lockdown, the Tissuni collective was launched. We gathered many seamstresses from the French Luxury Maisons to make and distribute free barrier masks to doctors, nurses, police, firefighters, shopkeepers and all those who needed them the most during the mask shortage. With this first action, Tissuni had launched a movement of solidarity sewing, where a simple piece of fabric could slow down a global health crisis.
The lockdown had revealed a whole new generation of seamstresses, committed, connected and decentralized. Marie-Beatrice Boyer, the founder of Tissuni, then offered to her community the pattern of a zero waste dress to make yourself. Called the little green dress, the pattern was downloaded more than 10 000 times around the world. It was the subject of much media attention and inspired many zero waste fashion projects. Even today the pattern has become a reference that is taught in sewing schools and fashion courses.

We continue to fight crises.

Ecological crisis, economic crisis, social crisis, we turn sewing into a source of quick solutions for lasting problems. 
Ecological crisis:
Traditional clothing production generates significant fabric waste, contributing to pollution and resource depletion. The fashion industry is one of the largest contributors to man-made greenhouse gas emissions, and this percentage is expected to increase. According to the European Commission, 25-40% of all fabric used in factories is either leftover or becomes waste. Our custom zero waste patterns minimizes waste by utilizing fabric efficiently, eliminating the need for excess material.

We combine the creation of our zero-waste designs with the recycling of dead stock from French luxury houses to make the most carbon-efficient garments available.

Economic crisis:
Our clothes are produced locally and sold directly to consumers, bypassing lengthy supply chains and reducing transportation costs, which can help mitigate inflationary pressures. We also offer sewing patterns to make your own clothes or to resell them, further contributing to affordability by offering cost-effective alternatives to buying and selling new clothes. These practices also foster local economies by supporting local artisans, small businesses, creating jobs and boosting economy.
The idea is to move from [Design - Product - Sell] to [Design - Sell - Product] in a decentralized system.

Social crisis:
The social impact of sewing and dressmakers has been profound throughout history.

In the past, French seamstresses went on strike to advocate for a reduced work week, successfully changing the law to a five and a half day week, setting an example for labor rights movements globally.

Today, sewing and knitting have taken on new significance as symbols of feminism and empowerment for women of the new generation. The iconic "pussycat hat," knitted by feminists in response to the election of Trump in the USA, has become a powerful symbol of resistance and solidarity in demonstrations.

Sewing and knitting have also been used as tools for emancipation, as exemplified by historical figures like Sojourner Truth, an American abolitionist and advocate for women's rights, who used knitting and sewing as a tool of emancipation by teaching it to enslaved women to become financially independent.

The rich heritage of sewing and dressmaking continues to inspire and empower women to stand up for their rights and make their voices heard.

Power is in the hands